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Marketing Tools for Creatives
Introduction
Before We Begin... (3:30)
3 Quick Myths of Marketing (2:58)
Do I Need To Do This All By Myself?
Your Brand
What is a Brand and Why is it Important? (1:31)
Branding Basics
How to Develop and Design a Brand
One Thing That Will Make You Stand Out (1:22)
A Quick Note on Headshots
Design Tools When You Can't Hire a Designer
Branded Products (2:32)
Your Website
Why a Website and Can I Make My Own? (1:53)
DIY Website Platforms
What Should I Include on My Website?
Should I Have a Blog? (1:26)
Website Audit Essentials
Search Engine Optimization (SEO) Basics
Quick Thoughts on Google Analytics
Traditional Media
How to Write a Press Release
Tips for Getting Published in Magazines (1:46)
How to Write a Query Letter (1:11)
Sample Query Letters - Writer (Longer Story Pitches)
Sample Query Letters - Photographer (Quick Pitches)
Other Ways to Get Your Work Featured in Print/Media
Email Marketing
Why Create a Newsletter and Where to Start (1:35)
Building Your List
What is a Lead Magnet?
How Often Should I Send Emails?
Tips For a Successful Email Campaign
Automated Campaigns (1:32)
Landing Pages (1:10)
Social Media
Do I Really Need To Be on All These Platforms? (1:18)
Creating a Content Calendar
Scheduling + Automation Software
A Handy 5-Word Phrase (0:49)
One Simple Way to Boost Your Traffic (0:21)
Leveraging Your Bio
Thoughts on Giveaways and Contests (2:13)
Tips for Writing for Social Media
Facebook
What's So Great About Facebook?
Maximizing Your Facebook Page
Interacting with Facebook Groups
Using Your Facebook Profile (0:12)
An Intro to Facebook Ads (16:07)
Twitter
What's So Great About Twitter?
Creating Effective Tweets (3:46)
Twitter Lists (1:33)
Instagram
What's So Great About Instagram?
Instagram Business Account vs. Personal
Tips for Making the Most of Instagram
Google Business Page
Should I Have a Google Business Page? (1:40)
More Google Tools You Don't Want to Miss
In-Person Opportunities
8 Tips for Making the Most of Tradeshows and Markets
Go Ahead: Plan Your Own!
Taking the Stage
Other Highly-Effective Marketing Outlets
Additional Digital Platforms to Consider
My Best Ideas for Alternate Marketing Outlets
Conclusion
Links Mentioned + Resource Recommendations
Farewell (0:45)
What is a Brand and Why is it Important?
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