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The Business of Photography
Intro to Course and Mentors
About OFFBEAT and the Business of Photography
Claim Your 1-Year Free OFFBEAT Membership
Meet Your Mentor: Paul Zizka (0:29)
Meet Your Mentor: Dave Brosha (1:04)
Meet Your Mentor: Erika Jensen-Mann (1:36)
Meet Your Mentor: Lanny Mann (1:33)
Meet Your Mentor: Viktoria Haack (0:54)
Meet Your Mentor: John E. Marriott (0:50)
Operations/Admin
Do I Really Need a Business Plan? (12:54)
Backend Administration and Recommended Tools (9:41)
Help! Outsourcing and Hiring (12:39)
Money Management: Budgeting, Invoicing, Bookkeeping (19:53)
Operations/Admin Roundtable Discussion (29:23)
Marketing
Building Your Personal Brand (22:45)
Social Media: Building and Maintaining a Following (Part 1) (20:44)
Social Media: Building and Maintaining a Following (Part 2) (17:49)
Inbox Insights: Building a Newsletter List (12:51)
Your Portfolio and What To Put In It (19:07)
Marketing Roundtable Discussion (68:28)
Income Generation
Income Diversification (20:05)
Passing on Your Knowledge: Teaching and Workshops (34:14)
Proper Alignment: Securing Sponsorship (20:36)
The Retail Game: Product Development and Where to Sell (27:19)
Printing: The Where To and How To (18:44)
Working with Stock and Agencies (21:08)
Set It and Forget It: Passive Income (19:30)
Coffee Table Goodness: Publishing Books (40:25)
Working with Magazines (20:11)
Income Generation Roundtable Discussion (58:01)
Client Relations
How Much Should I Charge? (16:08)
Setting Expectations and Dealing with Clients (21:25)
How to Land Commercial Clients (26:21)
Portraiture: How to Build a Client Base (18:02)
Setting Yourself Apart in the Wedding Industry (24:56)
How to Keep Your Clients Happy (18:22)
Client Relations Roundtable Discussion (18:15)
Creativity + Work Life
Staying Creative and Motivated (27:05)
Your Work Recognized: Awards and Photo Competitions (27:14)
Time Management + The Work/Life/Family Balance (37:11)
How to Stay Relevant (11:00)
The Trap of Comparison (15:09)
Mentoring and Being Mentored (22:23)
Creativity + Work/Life Roundtable Discussion (37:55)
Resources and Downloads
Recommended Tools, Apps, and Software
Recommended Books
Income Pie Charts
Sample Model Release
Sample Workshop Budgeting Sheet
Rate Calculators
Chart: Mentor Social Media Use
Other Sundry Links Mentioned in Series
Bonus Features
Ask a Mentor: What was your biggest mistake when you were starting your business? (2:47)
Ask a Mentor: Biggest tips for starting a business? (2:41)
Ask a Mentor: Your biggest challenges in starting your business? (3:33)
Ask a Mentor: What mistakes did you make when monetizing your photography? (3:17)
Roundtable: Power of Community & Equality (17:01)
Roundtable: Talent vs. Luck vs. Hardwork (12:19)
Roundtable: Business Ethics (5:34)
Roundtable: Let's Talk About Competition (7:25)
Roundtable: Critiquing Your Own Business (8:57)
Roundtable: A Photographer's Skillset - What do you need to make it? (11:06)
Passing on Your Knowledge: Teaching and Workshops
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