Marketing Tools for Creatives
Be your own best promoter with these helpful tools curated by a seasoned DIY creative marketer.
I believe that artists play an important role in the world but they often short-change themselves in making sure their work is seen, heard and read by a wider audience.
Marketing Tools for Creatives is geared towards creatives of all kinds who are looking for effective ways of promoting their work, services and products.
Designed with photographers, writers and visual artists in mind, this course presents various marketing options and time-saving pointers intended to help you expand your reach, maximize the platforms you're using, and also earn you some revenue.
You choose the tools that make up your own tool belt and create a marketing plan that feels authentic to you.
How to Develop and Design a Brand
Search Engine Optimization (SEO) Basics
Tips for Getting Published in Magazines
Tips for a Successful Email Campaign
Scheduling + Automation Software
An Intro to Facebook Ads
My Best Ideas for Alternate Marketing Outlets
See full curriculum below.
"Meghan is obviously very experienced in the area of real-life marketing for creative people; it shows in her common-sense advice, and she backs up that advice with examples of several successful creative businesses that she manages... I would recommend this course to anyone who needs a bit of help clearing a path to a better, more consistent online presence (with some offline tips for good measure), so that you can spend less time wondering about algorithms and more time creating!"
- Stasia Schmidt, Student
Meghan J. Ward is a writer, editor and marketing specialist based in Banff, Canada. A self-taught marketer, she has helped countless individuals and creative enterprises to develop a respected brand and online presence, including Paul Zizka Photography and OFFBEAT. Meghan is a published freelance writer, a sought-after digital content creator, and the author of four books, with a children's book and travel memoir in production. She is also the co-founder and co-publisher behind the award-winning Canadian Rockies Annual magazine (winner Best New Magazine (2017) and Finalist, Magazine of the Year (2019) at the Alberta Magazine Awards). Passionate about helping other creatives find their voice and online presence, for this course she has curated a toolset that is part DIY, part roadmap for bringing your craft – whether photography, writing or visual art – to the world. Learn more at meghanjoyward.com.
About Marketing Tools for Creatives:
Have you ever wondered how to write a press release? Which platforms are the best bang for your buck? Why your website isn't getting any traffic? Which automation tools could be saving you time?
Consider this your research into what's available and what comes recommended by a seasoned creative marketer, saving you precious time searching and narrowing down your options.
This course provides applicable lessons, honest opinions and various recommendations aimed at helping you bring your work to the world and succeed in your creative ventures.